The fastest is the freshest.

And the freshest tastes the best.

We wanted to share with New Zealand the lengths we go to, to get fresh milk from the farm to your fridge. So we came up with the idea of recreating our daily ‘Great Milk Run’ and celebrating the ways in which we train and practice to be faster at everything we do, in order to get our milk to you in the best possible condition – fresh and delicious.

Check out the TV ads here:

60sec TVC
30sec TVC
15sec TVC - Gumboot
15sec TVC - Gate
15sec TVC - Drink
15sec TVC - Dairy
 

Our Print Ads

We got some of our staff involved in the ad campaign so you’ll see the real pride, passion and care for Anchor Milk. Each one of our staff in the campaign shared the part they play in helping to get Anchor milk from farm to fridge in the tasks they perform in their role - as a farmer, tanker driver, factory worker, merchandiser or owner operator.

 

Our Billboards

 

Our Online Ads

 

We had a lot of fun creating the campaign and travelling through the NZ countryside to shoot the TV, Print and Billboards with people like Olly, Brett, Fred, Mike, Paul, Stephanie, Butch, Grant, Dane, Wade, Corrine and Luke.